Commodity advertising : the economics and measurement of generic programs

Bibliografski detalji
Glavni autor:	Forker, Olan D.
Format:	Knjiga
Jezik:	English
Izdano:	New York Lexington Books c1993
Teme:	Advertising > Brand name products > United States. Advertising > Food > United States. Advertising > Food > Case studies > United States. Generic products > United States.