Commodity advertising : the economics and measurement of generic programs

Commodity advertising : the economics and measurement of generic programs

Détails bibliographiques
Auteur principal: Forker, Olan D.
Format: Livre
Langue:English
Publié: New York Lexington Books c1993
Sujets:
Advertising > Brand name products > United States.
Advertising > Food > United States.
Advertising > Food > Case studies > United States.
Generic products > United States.