BRANDMAPS the competitive marketing strategy game

Detalles Bibliográficos
Autor principal:	Chapman, Randall G.
Formato:	Libro
Lenguaje:	inglés
Publicado:	Englewood Cliffs, N.J. Prentice Hall c1988.
Materias:	00 > BRANDMAPS. BRANDMAPS (Computer program). Marketing > Computer simulation. Marketing > Data processing. Product management > Computer simulation. Product management > Data processing.