BRANDMAPS the competitive marketing strategy game

書目詳細資料
主要作者:	Chapman, Randall G.
格式:	圖書
語言:	英语
出版:	Englewood Cliffs, N.J. Prentice Hall c1988.
主題:	00 > BRANDMAPS. BRANDMAPS (Computer program). Marketing > Computer simulation. Marketing > Data processing. Product management > Computer simulation. Product management > Data processing.