BRANDMAPS the competitive marketing strategy game

BRANDMAPS the competitive marketing strategy game

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Bibliografske podrobnosti
Glavni avtor: Chapman, Randall G.
Format: Knjiga
Jezik:English
Izdano: Englewood Cliffs, N.J. Prentice Hall c1988.
Teme:
00 > BRANDMAPS.
BRANDMAPS (Computer program).
Marketing > Computer simulation.
Marketing > Data processing.
Product management > Computer simulation.
Product management > Data processing.