BRANDMAPS the competitive marketing strategy game

Détails bibliographiques
Auteur principal:	Chapman, Randall G.
Format:	Livre
Langue:	anglais
Publié:	Englewood Cliffs, N.J. Prentice Hall c1988.
Sujets:	00 > BRANDMAPS. BRANDMAPS (Computer program). Marketing > Computer simulation. Marketing > Data processing. Product management > Computer simulation. Product management > Data processing.