Product management ; selected readings (1960-69) ed. for the American Marketing Asso

Détails bibliographiques
Auteur principal:	Phelps, Dudley Maynard, 1897- ed
Format:	Livre
Langue:	anglais
Publié:	Homewood, Ill. R. D. Irwin 1970
Sujets:	I. American Marketing Asso. II. Title. product management > Addresses, essays, lectures.