Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Bibliografske podrobnosti
Glavni avtor: Cohen, Joel B., ed
Format: Knjiga
Jezik:English
Izdano: New York Free Press [c1972]
Teme:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.