Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Bibliographic Details
Main Author: Cohen, Joel B., ed
Format: Book
Language:English
Published: New York Free Press [c1972]
Subjects:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.