Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Библиографические подробности
Главный автор: Cohen, Joel B., ed
Формат: ‌
Язык:English
Опубликовано: New York Free Press [c1972]
Предметы:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.