Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Detalhes bibliográficos
Autor principal: Cohen, Joel B., ed
Formato: Livro
Idioma:English
Publicado em: New York Free Press [c1972]
Assuntos:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.