Behavioral science, foundations of consumer behavior

Dettagli Bibliografici
Autore principale:	Cohen, Joel B., ed
Natura:	Libro
Lingua:	English
Pubblicazione:	New York Free Press [c1972]
Soggetti:	Attitude (Psychology) > Addresses, essays, lectures. Consumers > Addresses, essays, lectures. I. Title. Motivation research (Marketing) > Addresses, essays, lectures.