Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Xehetasun bibliografikoak
Egile nagusia: Cohen, Joel B., ed
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York Free Press [c1972]
Gaiak:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.