Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

Manylion Llyfryddiaeth
Prif Awdur: Cohen, Joel B., ed
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York Free Press [c1972]
Pynciau:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.