Behavioral science, foundations of consumer behavior

Behavioral science, foundations of consumer behavior

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Cohen, Joel B., ed
التنسيق: كتاب
اللغة:English
منشور في: New York Free Press [c1972]
الموضوعات:
Attitude (Psychology) > Addresses, essays, lectures.
Consumers > Addresses, essays, lectures.
I. Title.
Motivation research (Marketing) > Addresses, essays, lectures.