Advertising measurement and decision making

Advertising measurement and decision making

Xehetasun bibliografikoak
Egile nagusia: Robinson, Patrick J.
Beste egile batzuk: Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston Allyn & Bacon [c1968].
Gaiak:
Advertising.
Decision-making.
Marketing > Management.