Advertising measurement and decision making

Advertising measurement and decision making

Bibliografske podrobnosti
Glavni avtor: Robinson, Patrick J.
Drugi avtorji: Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Format: Knjiga
Jezik:English
Izdano: Boston Allyn & Bacon [c1968].
Teme:
Advertising.
Decision-making.
Marketing > Management.