Advertising measurement and decision making

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Robinson, Patrick J.
Rannpháirtithe:	Dalbey, Homer M., Gross, Irwin, Wind, Yoram
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Boston Allyn & Bacon [c1968].
Ábhair:	Advertising. Decision-making. Marketing > Management.