Advertising measurement and decision making

Advertising measurement and decision making

ग्रंथसूची विवरण
मुख्य लेखक: Robinson, Patrick J.
अन्य लेखक: Dalbey, Homer M., Gross, Irwin, Wind, Yoram
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Boston Allyn & Bacon [c1968].
विषय:
Advertising.
Decision-making.
Marketing > Management.