Consumer decision processes; marketing and advertising implications

Consumer decision processes; marketing and advertising implications

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Bibliografske podrobnosti
Glavni avtor: Nicosia, Francesco M.
Format: Knjiga
Jezik:English
Izdano: Englewood Cliffs, N. J. Prentice-Hall [c1966]
Teme:
Consumers.
Consumption (Economics)
I. California. University. School of Business Administration.
II. California. University. SURVEY Research Center.
II. Title.