Consumer decision processes; marketing and advertising implications

Библиографические подробности
Главный автор:	Nicosia, Francesco M.
Формат:	‌
Язык:	английский
Опубликовано:	Englewood Cliffs, N. J. Prentice-Hall [c1966]
Предметы:	Consumers. Consumption (Economics) I. California. University. School of Business Administration. II. California. University. SURVEY Research Center. II. Title.