Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

书目详细资料
主要作者: Bogart, Leo, ed
格式: 图书
语言:English
出版: Chicago American Marketing Association [c1966]
主题:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.