Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

ग्रंथसूची विवरण
मुख्य लेखक: Bogart, Leo, ed
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Chicago American Marketing Association [c1966]
विषय:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.