Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

書誌詳細
第一著者: Bogart, Leo, ed
フォーマット: 図書
言語:English
出版事項: Chicago American Marketing Association [c1966]
主題:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.