Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association

Podrobná bibliografie
Hlavní autor: Bogart, Leo, ed
Médium: Kniha
Jazyk:English
Vydáno: Chicago American Marketing Association [c1966]
Témata:
Advertising research.
Advertising > Psychological aspects > Addresses, essays, lectures.
I. Bauer, Raymond Augustine, 1916-
II. American Marketing Association. Media Reseach Committee.
III. Title.