The role of economic theory in the teaching of marketing; a round table presented at teachers' sessions, American Marketing Association, Chicago, December, 1950. Contributors Robert Bartels [and others]. Henry G. Baker, editor.

מידע ביבליוגרפי
מחבר תאגידי: American Marketing Association
פורמט: ספר
שפה:English
יצא לאור: Athens : College of Business Administration, University of Georgia 1951.