The role of economic theory in the teaching of marketing; a round table presented at teachers' sessions, American Marketing Association, Chicago, December, 1950. Contributors Robert Bartels [and others]. Henry G. Baker, editor.

The role of economic theory in the teaching of marketing; a round table presented at teachers' sessions, American Marketing Association, Chicago, December, 1950. Contributors Robert Bartels [and others]. Henry G. Baker, editor.

Détails bibliographiques
Collectivité auteur: American Marketing Association
Format: Livre
Langue:English
Publié: Athens : College of Business Administration, University of Georgia 1951.