Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Detalhes bibliográficos
Autor principal: Kolb, Bonita M.
Formato: Livro
Idioma:English
Publicado em: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Assuntos:
City promotion.
Tourism > Marketing.