Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Dettagli Bibliografici
Autore principale: Kolb, Bonita M.
Natura: Libro
Lingua:English
Pubblicazione: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Soggetti:
City promotion.
Tourism > Marketing.