Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Xehetasun bibliografikoak
Egile nagusia: Kolb, Bonita M.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Gaiak:
City promotion.
Tourism > Marketing.