Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Manylion Llyfryddiaeth
Prif Awdur: Kolb, Bonita M.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Pynciau:
City promotion.
Tourism > Marketing.