Tourism marketing for cities and towns using branding and events to attract tourists

Tourism marketing for cities and towns using branding and events to attract tourists

Dades bibliogràfiques
Autor principal: Kolb, Bonita M.
Format: Llibre
Idioma:English
Publicat: Amsterdam Elsevier/Butterworth-Heinemann c2006.
Matèries:
City promotion.
Tourism > Marketing.