New marketing imperatives innovative strategies for today's marketing challenges

Detaylı Bibliyografya
Yazar:	Yovovich, Bozidar
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Englewood Cliffs, New Jersey Prentice Hall c1995.
Konular:	Industrial marketing > Management. Export marketing > Management. Total quality management.