New marketing imperatives innovative strategies for today's marketing challenges

New marketing imperatives innovative strategies for today's marketing challenges

Détails bibliographiques
Auteur principal: Yovovich, Bozidar
Format: Livre
Langue:English
Publié: Englewood Cliffs, New Jersey Prentice Hall c1995.
Sujets:
Industrial marketing > Management.
Export marketing > Management.
Total quality management.