New marketing imperatives innovative strategies for today's marketing challenges

New marketing imperatives innovative strategies for today's marketing challenges

Bibliografiske detaljer
Hovedforfatter: Yovovich, Bozidar
Format: Bog
Sprog:English
Udgivet: Englewood Cliffs, New Jersey Prentice Hall c1995.
Fag:
Industrial marketing > Management.
Export marketing > Management.
Total quality management.