An advertising campaign for the Davao branding program using tri-media

The Davao Branding Program (DBP), a program under the Davao City Chamber of Commerce and Industry , Inc. (DCCCII), is designed to put a brand to home grown products from Davao region. Aside from that, it helps change the attitude of the consumer towards local produce. One problem is that, the consum...

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ग्रंथसूची विवरण
मुख्य लेखक: Bayang, Christine Gay D.
स्वरूप: थीसिस
विषय: