An advertising campaign for the Davao branding program using tri-media
The Davao Branding Program (DBP), a program under the Davao City Chamber of Commerce and Industry , Inc. (DCCCII), is designed to put a brand to home grown products from Davao region. Aside from that, it helps change the attitude of the consumer towards local produce. One problem is that, the consum...
| Autore principale: | |
|---|---|
| Natura: | Tesi |
| Soggetti: |