Marketing plans how to prepare them, how to use them

Bibliografische gegevens
Hoofdauteur:	McDonald, Malcolm
Coauteurs:	Institute of Marketing, CAM Foundation
Formaat:	Boek
Taal:	Engels
Gepubliceerd in:	Oxford, Boston Butterworth-Heinemann 1995.
Editie:	3rd ed.
Reeks:	Marketing series (London, England). Professional development.
Onderwerpen:	Marketing > Management. Marketing > Planning.