Marketing plans how to prepare them, how to use them

Bibliografski detalji
Glavni autor: McDonald, Malcolm
Autori kompanije: Institute of Marketing, CAM Foundation
Format: Knjiga
Jezik:English
Izdano: Oxford, Boston Butterworth-Heinemann 1995.
Izdanje:3rd ed.
Serija:Marketing series (London, England). Professional development.
Teme: