Marketing plans how to prepare them, how to use them

Bibliografiske detaljer
Hovedforfatter: McDonald, Malcolm
Corporate Authors: Institute of Marketing, CAM Foundation
Format: Bog
Sprog:English
Udgivet: Oxford, Boston Butterworth-Heinemann 1995.
Udgivelse:3rd ed.
Serier:Marketing series (London, England). Professional development.
Fag: