Marketing plans how to prepare them, how to use them

Marketing plans how to prepare them, how to use them

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Dades bibliogràfiques
Autor principal: McDonald, Malcolm
Autor corporatiu: Institute of Marketing, CAM Foundation
Format: Llibre
Idioma:English
Publicat: Oxford, Boston Butterworth-Heinemann 1995.
Edició:3rd ed.
Col·lecció:Marketing series (London, England). Professional development.
Matèries:
Marketing > Management.
Marketing > Planning.