Quantitative analysis in marketing management

Detalles Bibliográficos
Autor Principal:	Moutinho, Luiz
Outros autores:	Davies, Fiona, Goode, Mark
Formato:	Libro
Idioma:	inglés
Publicado:	Chichester, New York John Wiley & Sons c1998 (1999 printing)
Subjects:	Marketing > Management > Statistical methods. Marketing > Management > Mathematical models.
Acceso en liña:	Table of Contents