Quantitative analysis in marketing management

Bibliographic Details
Main Author:	Moutinho, Luiz
Other Authors:	Davies, Fiona, Goode, Mark
Format:	Book
Language:	English
Published:	Chichester, New York John Wiley & Sons c1998 (1999 printing)
Subjects:	Marketing > Management > Statistical methods. Marketing > Management > Mathematical models.
Online Access:	Table of Contents