Services marketing integrating customer focus across the firm

Bibliographic Details
Main Author:	Zeithaml, Valerie A
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Published:	New York, N.Y. McGraw-Hill/Irwin c2006.
Edition:	4th ed.
Subjects:	Service industries > Marketing. Customer services. Marketing.