Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

Veure totes les versions (8)
Dades bibliogràfiques
Autor principal: Zeithaml, Valerie A
Altres autors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Llibre
Publicat: New York, N.Y. McGraw-Hill/Irwin c2006.
Edició:4th ed.
Matèries:
Service industries > Marketing.
Customer services.
Marketing.