Fostering sustainable behavior an introduction to community-based social marketing

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barr...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	McKenzie-Mohr, Doug 1959-
Rannpháirtithe:	Smith, William A. (William Arthur)
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Gabriola Island, BC New Society Publishers 1999
Ábhair:	Environmental responsibility > Citizen participation. Environmental responsibility > United States > Citizen participation. Community Participation. Conservation of Natural Resources. Social Marketing.