Fostering sustainable behavior an introduction to community-based social marketing

Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barr...

詳細記述

書誌詳細
第一著者:	McKenzie-Mohr, Doug 1959-
その他の著者:	Smith, William A. (William Arthur)
フォーマット:	図書
言語:	English
出版事項:	Gabriola Island, BC New Society Publishers 1999
主題:	Environmental responsibility > Citizen participation. Environmental responsibility > United States > Citizen participation. Community Participation. Conservation of Natural Resources. Social Marketing.