The social media MBA your competitive edge in social media strategy development & delivery

"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...

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Detalles Bibliográficos
Autor principal: Holloman, Christer
Otros Autores: Adeyeri, Eb
Formato: Libro
Lenguaje:inglés
Publicado: Chichester, West Sussex, U.K., Hoboken, N.J. Wiley 2012.
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Acceso en línea:Cover image
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Table of contents only
Contributor biographical information