The social media MBA your competitive edge in social media strategy development & delivery

"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar f...

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Detalhes bibliográficos

Autor principal:	Holloman, Christer
Outros Autores:	Adeyeri, Eb
Formato:	Livro
Idioma:	English
Publicado em:	Chichester, West Sussex, U.K., Hoboken, N.J. Wiley 2012.
Assuntos:	Information technology > Management. Social media. Customer relations. Internet marketing. Branding (Marketing) SOCIAL SCIENCE / Media Studies.
Acesso em linha:	Cover image Publisher description Table of contents only Contributor biographical information