Omslagsbillede

Services marketing people, technology, strategy

Bibliografiske detaljer
Hovedforfatter: Lovelock, Christopher H.
Andre forfattere: Wirtz, Jochen
Format: Bog
Sprog:engelsk
Udgivet: Boston Pearson c2011.
Udgivelse:7th ed., global ed.
Fag:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.