Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Xehetasun bibliografikoak
Egile nagusia: Lovelock, Christopher H.
Beste egile batzuk: Wirtz, Jochen
Formatua: Liburua
Hizkuntza:English
Argitaratua: Boston Pearson c2011.
Edizioa:7th ed., global ed.
Gaiak:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.