Services marketing people, technology, strategy

Services marketing people, technology, strategy

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書目詳細資料
主要作者: Lovelock, Christopher H.
其他作者: Wirtz, Jochen
格式: 圖書
語言:English
出版: Boston Pearson c2011.
版:7th ed., global ed.
主題:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.