Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Dades bibliogràfiques
Autor principal: Zeithaml, Valarie A.
Altres autors: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Llibre
Publicat: Boston McGraw-Hill/Irwin c2006.
Edició:4th ed.
Matèries:
Service industries > Marketing.
Customer services.
Marketing.