Services marketing integrating customer focus across the firm

Services marketing integrating customer focus across the firm

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Opis bibliograficzny
1. autor: Zeithaml, Valarie A.
Kolejni autorzy: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Książka
Wydane: Boston McGraw-Hill/Irwin c2006.
Wydanie:4th ed.
Hasła przedmiotowe:
Service industries > Marketing.
Customer services.
Marketing.