Business-to-business marketing

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new...

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính:	Brennan, Ross (Tác giả), Canning, Louise (Tác giả), McGrath, Helen (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	Tiếng Anh
Được phát hành:	Thousand Oaks SAGE Publications 2024.
Phiên bản:	Sixth edition.
Những chủ đề:	Industrial marketing.